experience for buyers . AI also helps manufacturers by identifying customer buying history and analysing preferences to guide them through a personalised and engaging ecommerce experience . AI-powered guided selling tools replicate the depth of an in-person conversation with the most knowledgeable sales rep , answering as many questions as needed .
Q . WHAT ARE YOUR PLANS FOR THE NEXT 12 MONTHS ?
» So much has changed within Zoovu the last couple of years , with a new management team , company headquarters move to the US and a US $ 169m private equity investment last summer led by FTV Capital . These changes will benefit manufacturers because they have allowed us to evolve into an enterprise platform for D2C , B2B and online retailers , as we handle massive amounts of data and serve millions of our clients ’ customers with billions of transactions . Our plans in the next year include additional hires , big brand name customers coming on board , significant partnerships with SAP and others , and the launch of the first fully optimised generative AI solution for e-commerce , ‘ Advisor Studio ’. Through generative AI , large language models , and zero-party data from guided selling assistants , Advisor Studio provides online shoppers with personalised recommendations and product pages that explain , in conversational language , why a product was suggested .
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