SUN BASKET
136 different direction for Sun Basket . “ We were growing very fast , like a lot of companies in the subscriptionbased food delivery space ,” he reflects . “ Then , in 2019 , the company made the decision to slow down a little bit and really make sure the economics of the business were sound . You can grow , pump more money into marketing , attract more and more customers , etc . But if those customers aren ’ t staying for the long run as you had hoped , your company is going to burn itself out .”
Sun Basket spent 2019 shoring up its business model . This year , the results have been spectacular . “ Those efforts
“ We have a different ice packing configuration for every single zip code in the country ”
— Mike Wargocki , VP , Manufacturing , Sun Basket
put us in a really strong position coming into 2020 , when COVID-19 started to happen and being in the business of sending food to people ’ s houses suddenly became a very good industry to be in ,” Thompson recalls . “ Had we not gone through all that work the year before to make the economics sound , we wouldn ’ t have been in such a good position to be able to help our customers and grow as much as we did .”
Now , Sun Basket is looking to broaden its offerings even further , finding new
FEBRUARY 2021