SUN BASKET
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“ One of the major benefits of the meal kit subscription business model is that the amount of food waste we create is so much lower than , say , a grocery store ”
— Michael Thompson , VP , Supply Chain and Business Integration , Sun Basket cold-packed with instructions for the customer to prepare a two or four serving meal , sometimes in as little as 10 - 20 minutes .
In addition to its core meal kit offering , Sun Basket is working to broaden its scope across what Wargocki describes as its ‘ share of stomach ,’ branching out into snacks , lunch items and more .
“ We provide the meal kits as our core product , but we ’ ve also launched our Fresh and Ready meals , which are readymade and just need to be heated up ,” he says . “ We ’ ll be further expanding those offerings in 2021 , which is very exciting , as well as having a marketplace , which is a way of presenting a curated selection of snacks and juices to our customers .”
Thompson notes that , as far as a secret sauce goes , Sun Basket ’ s ability to combine quality , a large range of products and a high level of customizability is key to its success .
“ We really want to personalize the experience for our customers . Some of our competitors will just offer two options - a basic and a vegetarian . We have 11 options to meet the different needs of different groups ,” he notes .
FEBRUARY 2021