Manufacturing Magazine February 2018 | Page 8

MANUFACTURING STRATEGIES

DIGITAL TRANSFORMATION IS really nothing new , according to Claire Vyvyan , Senior VP UK & I at Dell Technologies . “ In the last 15 years we ’ ve had the internet , the iPhone and the emergence of the likes of Airbnb . Now we ’ re trying to envisage what will happen in the next 15 years , beyond 2030 ,” she explains .
“ The pace of digital disruption and the speed at which change is happening is getting faster because of the technology available , because of the way people write code today and because customers of all businesses , small and large , expect a different kind of service than the one they received as little as five years ago . These factors are driving digital transformation to achieve a better product , service and customer experience . Combined with new technology , data and insight , it ’ s this digital disruption that has the power to transform business .”
From the server room to the shop floor , technology is changing the most critical functions within the manufacturing industry at a faster rate than ever before . Engineers are modelling , simulating , testing and improving new products even before they create a physical prototype . Manufacturers are becoming more predictive around maintenance , quality and efficiency .
Whether your role involves data science , digital manufacturing , engineering or IT , Vyvyan maintains companies like Dell can be relied upon to provide the right solutions to keep manufacturing operations moving forward .
Vyvyan runs the company ’ s UK & I commercial business , looking after medium sized businesses and publicsector clients , and has two colleagues who handle larger businesses and entrepreneurial startups respectively . Dell EMC spans the globe , helping its largest customers to innovate while powering startups ’ acceleration into the market . “ We cover the market from consumers to new startups , all the way through the mid-market to the largest enterprises ,” confirms Vyvyan , who advises : “ Disrupting your business is a big way to go about protecting its future .”
Smart factories Dell recommends manufacturers embrace digital disruption by adopting smart factory solutions and products that can streamline
8 February 2018