Manufacturing Magazine February 2016 | Page 14

TECHNOLOGY

PROMOTING YOUR PRODUCTS

People and companies are buying differently ; so what does that mean for the ways in which companies need to sell ?

Written by : Steve Thurlow , Business Director , Industrial & Engineering Markets , Huthwaite International
THERE IS NO doubt the world of commerce has changed dramatically in recent years . The proliferation of the web , delivering limitless information to your desktop has had a huge , and obvious , effect . However , particularly in the B2B world , there are other , more subtle changes happening . This is especially true in the global manufacturing sector where the harsh realities of the post-recession economic landscape are keenly felt .
What are these changes ? Firstly there ’ s globalisation itself , breaking down boundaries and creating a broader , more transparent environment .
Secondly there ’ s a change in the purchasing process , with
14 February 2016