TOP 10

The Internet , social media and big data are forcing manufacturers to become more customer-centric . The traditional business-tobusiness model is becoming outdated because today ’ s connected consumers are better informed and expect products on-demand . Consumers compare , select or buy multiple products with a tap of their smartphone or tablet , and online channels have become their preferred communication platform . This consumer purchasing style is not only having an impact on brand-oriented value chains , but is transforming traditional B2B to B2B2C models .

Furthermore , consumers are becoming acutely aware that manufacturers can measure every aspect of their production , from energy consumed to waste managed and cost saved . With this in mind , consumers are demanding visibility from a sustainability , labour , cost and production perspective , and there is no excuse for not making this available .

32 February 2015