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More than in any other industry , manufacturing relies on innovations in technology to drive efficiencies , reduce production costs and help bring products to market . But can the same be said of manufacturers ’ use of technology to help drive their marketing and sales ? The answer up until now is a resounding , ‘ no ’. For a long time , manufacturing and marketing have been worlds apart and manufacturers have left it to external PR companies to sell their products – not any more . In 2016 , marketing and manufacturing will become one and the same .

28 February 2015