LEADERSHIP SHOWCASE
44 real-time information is vital , and here technology can play a critical role ”.
For this , Graham identifies cash flow as a mission-critical aspect to forecast and plan carefully . “ It never fails to surprise me how many businesses we encounter don ’ t put enough emphasis on cash flow forecasting , both long term and short term ,” he observes . “ This basic financial control is too often overlooked until a business is forced into it due to a crisis .”
This is one of Duff & Phelps ’ core activities as a consultant , as “ many of the assignments we undertake for all types of businesses are to design and implement cash flow procedures for companies experiencing stress or distress ,” highlights Graham .
The company certainly has a lot to say on how to turn businesses in crisis around , helping them to recover and become solvent again based on years of experience . “ We will always
DECEMBER 2018