MANUFACTURING we have fewer people buying components so the procurement overhead also will fall significantly . From a marketing perspective it makes variety cost effective ’’.
By deploying additive manufacturing on an industrial scale , Philips is able to utilise mass customisation , giving customers the opportunity to have some design input on the luminaires , since a much greater percentage can be made to order through this process .
This system also enables Philips to remove the constraint around component commonality ; obsolescence also becomes much less of a threat since parts are produced on a more on-demand model rather than a forecast .
Philips is intending to support configuring its luminaires in the latter stages of production
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