PEOPLE & SKILLS
MORE THAN HALF of some 50 US manufacturers who took part in a new study plan to enter new markets by 2020 .
Continuing a trend since 2008 , investments outside of companies ’ existing footprint are dominated by countries in Asia and South America .
While in parallel , China and the United States are expected to receive the highest number of investments by manufacturers planning to optimise operations in countries with existing activities . And according to the report , locations emerging as targets for investment include South Africa , Turkey and Vietnam , which are increasingly drawing attention due to their growing middle classes and rising spending power .
Meanwhile , while some respondents appear to lag in terms of their entry into Brazil , China and India , many plan to expand their footprint in these markets in the coming years .
The 2015 study entitled Footprint 2020 : Expansion and Optimization approaches for US Manufacturers [ link ], examines the trends driving global manufacturing footprint shifts and explores the next generation of locations manufacturers are considering as markets and strategic imperatives evolve .
The report also highlights strategies manufacturers should consider . It has been jointly compiled by Deloitte and the US-based Manufacturers Alliance for Productivity and Innovation ( MAPI ).
Looking to invest The survey asked companies to project where they will be making investments in their manufacturing footprint in the next five years and examines how the drivers for these investments are shifting .
More than 50 companies with an average revenue range of between $ 500 million and $ 10 billion and an average employee
FOOTPRINT 2020 : Expansion and optimization approaches for US manufact urers , a vital need is for manufacturing companies to optimize their footprint in a way that drives performance by putting assets in the right place , at the right time .
14 December 2015