Manufacturing Magazine December 2014 | Page 68

CNH Mexico

The beginning of CNH Mexico is traced back 50 years , when entrepreneurship met agricultural productivity . The producer and assembler of agriculture tractors began operations in 1981 as an initiative of the Federal Government in collaboration with Ford Motor Company .

New Holland Tractors
During a privatization period in Mexico from 1988 to 1994 , Grupo QUIMMCO acquired 60 percent of Fabrica de Tractores Agricolas . In a parallel event , FIAT acquired Ford New Holland and their industrial activity in the manufacture of tractors . By 1993 the acquisition rebranded with the name New Holland NV .
After a merger of New Holland and Case tractors , CNH Global NV was formed , and by 2011 FIAT became the third participant of this fusion .
The company employs more than a thousand workers at its production plant in Queretaro ( Mexico ) for the manufacture and supply of tractor parts . CNH Mexico also maintains its own distribution network with in-house funds .
“ We have suitable products that will satisfy the needs of the local market ,” said Thierry Mahe , CEO of CNH Mexico in regards to the longevity of the company .
For the past five years , Mahe has been leading CNH Industrial off-road vehicle operations
68 December 2014