Tetra Pak africa package , started in 1959 at Tetra Pak . When a sterile product such as UHT milk goes into the packaging , the perishable goods can then be kept for much longer periods without the need for refrigeration .
This led to generous savings in distribution and the overall handling of products , such as a reduction in energy consumption . Then in 1991 Tetra Pak acquired a diverse Swedish engineering company called Alfa-Laval AB . It produced industry leading industrial and agricultural equipment and milk separators . At the time of the takeover it was the largest deal Sweden had ever seen .
Strömblad said : “ Today , if you set up a dairy you can buy or lease everything you need from Tetra Pak . Not only the filling and packaging equipment , but also everything you need for processing such as pasteurisers , sterilisers , homogenisers , automation equipment and so on .
“ Obviously it ’ s an investment for that company , but then we also provide technical service and maintenance support to make sure everything is performing properly . The technical service training centre in Johannesburg is where we train our employees from the whole of sub-Saharan Africa .
“ Most importantly we train our customer ’ s operators too ; we run very practical training courses in our Johannesburg facility . The vast majority of business comes from within South Africa but we ’ re seeing very interesting growth
Key Personnel
John Strömblad Managing Director
John Strömblad MD of Tetra Pak Southern Africa is a 28-year Tetra Pak veteran who has risen through the ranks . He began as marketing trainee and sales administrator in Lausanne , Switzerland . He joined Tetra Pak South Africa from Greater China as VP Sales Management . Prior to Greater China he was the M & PM VP based in Seoul . He has a great deal of experience in developing markets having led the Greater China region for Tetra Pak since 2012
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