hidracor
meeting the industry technical requirements and standards in all lines , the company is always keeping pace with the industry movement .
Another trend highlighted by Correia can be perceived in the consumer evolution that ultimately affects the purchase strategy . “ They [ consumers ] have access to several information sources , so they no longer search for a company because of price or product quality . They search for information on the company commitment towards the society , its projects and care for the environment , and these factors are contributing to build the image they have of the brand , influencing their choice when buying ,” he says .
Competition with manufacturing units with no proven quality certification is a critical point in the segment . Correia says that in Ceará alone , there are more than 30 registered manufacturing units that are not included in the divisional quality program and offer lower prices , but the products have