With the mission of “ promoting pleasure and comfort through colors , respecting man and nature and generating sustainable growth to the business ,” Tintas Hidracor is a synonym for liability and , present in the market for over five decades , it maintains important partners and an excellent relationship with consumers . A leader in the production of water-soluble powdered paint and superlime since it was founded early in the 60s , the company has been honored with multiple awards in the category of best product and the recognition of stringent quality control from mining limestone in its mines through the final product . Driven by the quick success of the powdered paint , Hidracor soon enlarged its plant facilities and developed new products for the civil construction industry .