TOP 10 – SUSTAINABLE FASHION BRANDS

Patagonia

FOUNDED: 1973 EMPLOYEES: 3,000 HEAD OF ENVIRONMENTAL IMPACT: KIM DRENNER CEO: RYAN GELLERT

was established with a mission to support outdoor adventures and has long been a trailblazer in environmental conservation. Since 1985, the company has pledged 1 % of its sales towards preserving and restoring the natural environment. Founder Yvon Chouinard encourages other businesses to follow this model.

Manufacturing materials contribute around 85 % of its yearly emissions so for nearly three decades, Patagonia has sought ways to minimise this impact. In 1996, it began using only organically grown cotton for products containing virgin cotton. The company aims to eliminate all virgin petroleum-based materials from its products.

In 2022, Yvon transferred Patagonia’ s ownership to a trust and a non-profit organisation to ensure the company’ s profits are used solely to combat climate change.“ While we’ re doing our best to address the environmental crisis, it’ s not enough,” he said when announcing the decision.

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32 August 2025