Manufacturing Magazine August 2024 | Page 25

MALLIKA SRINIVASAN TITLE : CHAIRWOMAN AND MANAGING DIRECTOR OF TAFE
LIFETIME OF ACHIEVEMENT IN MANUFACTURING

MALLIKA SRINIVASAN TITLE : CHAIRWOMAN AND MANAGING DIRECTOR OF TAFE

COMPANY : TRACTORS AND FARM EQUIPMENT LIMITED ( TAFE )
CREDIT : LIJOJT
After joining TAFE , Mallika worked to deeply understand the company ’ s customers , value proposition and how they could harness technology to ensure competitiveness and long-term success .
TAFE ’ s JFarm initiative has expanded to prioritise sustainable agriculture and uplift farming communities , addressing the impact of climate change and geopolitical changes on the nation ’ s countryside .
Set up in Tamil Nadu , Chennai in 1964 , JFarm empowered Indian farmers with new technologies to increase
INDUSTRY : INDUSTRIAL MANUFACTURING
LOCATION : INDIA
Mallika Srinivasan is an influential industrialist , philanthropist and Chairwoman and Managing Director of Tractors and Farm Equipment Limited ( TAFE ).
TAFE , based in India , is the thirdlargest manufacturer of tractor equipment in the world and a leader on digital transformation in South Asia .
manufacturingdigital . com 25