Manufacturing Magazine August 2024 | Page 20

EXECUTIVE INSIGHT
Kathleen Mitford CVP of Global Industry , Microsoft
continuing to deepen our partnership . We ’ ve also been deepening our collaboration with Rockwell Automation and PTC , to generate further technological advancement and insights about industry . Microsoft and Siemens , we ’ ve also been partners for a very long time , for more than 35 years . They announced they ’ ll be delivering TeamCenter X software , which is their PLM system on Microsoft Azure . Going beyond that , they like us here at Microsoft are innovating with AI as well .
Q . DO YOU BELIEVE AI WILL HELP GET MORE PEOPLE INTO MANUFACTURING ?

» My 8-year-old son uses AI technology . During COVID-19 he was learning how to read and was struggling . At Microsoft , we have a programme called Reading Coach , available to students everywhere , where AI is used to generate a story for the child to read aloud .

The AI captures which words they ’ re getting right , which words they ’ re getting wrong and helps them practise . My son started using this before it was beta around May last year . He went from being at the very bottom of his class for reading to the top of his class in just a three-month time frame .
The younger generation likes technology . They ’ re digital natives , my kids live on all of their different devices . I do think the technological innovations coming like AI are going to change
20 August 2024