Ole Kirk Kristiansen ’ s motto remains central to the company ’ s operations today

In 1942 , following the death of his wife , the outbreak of World War II and a second workshop fire , Kristiansen was ready to abandon the business . But with his strong determination and the help of Vejle Bank , it became possible to build a new factory that was much more modern and could mass-produce the toys .

The Beginning of the LEGO Group we Know and Love Today ... At the end of World War II , Kristiansen began to find it increasingly difficult to source quality beechwood for his toys . Committed to new trends , and despite initial opposition from his son , Godtfred Kirk Christiansen , invested in a plastic injection moulding machine in 1947 .

Two years later , in 1949 , LEGO ’ s first primitive bricks known as ‘ Automatic Binding Bricks ’ hit the markets , laying the foundations for the LEGO bricks that millions of children ( and adults too !) build and play around the world .

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