PTC
PTC ’ s James ( Jianjie ) Zhang , VP of Market Development , discusses the importance of digitalisation for manufacturers and the future for digital factories
Joining PTC in 2018 , James Zhang , VP of Market Development describes the organisation as a fast-paced and innovative company driven by its mission to help industrial companies to create value for themselves , their customers , and the world . At PTC , Zhang is responsible for the strategies and go-to-market of its smarter connected operations solutions . “ This is where we help our customers to make the factory of the future a reality . So headquartered in Boston ( US ), we have been helping industrial companies over the world to better design , manufacture and serve their customers and their products ,” says Zhang .
“ If we look at industry in relation to new technology adoption , we are really seeing more and more companies adopting new technologies like the internet of things ( IoT ), augmented reality ( AR ), and analytics from proof of concept to a production deployment at larger enterprise scale . So this is a really important moment for the industry , and meanwhile , at PTC , everything we are doing with our portfolio , our solution strategy , our customer engagement approach , our go-to-market model , and how we collaborate with our ecosystem is to help our customers capture the value of this industrial digital transformation at enterprise scale .”
Contemplating the current landscape of the manufacturing industry , Zhang comments that there are “ several things that really stand out . If you talk with manufacturing executives , there are really three things on the top of their radar . The first one is maximising the throughput while keeping the CapEx and OpEx as low as possible ; this is about improving efficiency and operational productivity . That ’ s the first thing that is becoming really important as demand changes and disruptions rise in the supply chain . It has never been more important for manufacturers to maximise their throughput and efficiency .”
“ The second thing we hear again and again from our customers is the agility , flexibility and resilience of their supply chain . Personalisation , customisation and consumer power are really making agility and flexibility across the whole supply chain and manufacturing operations a necessity . It is no longer an option . The third trend we are seeing a lot these days is sustainability . Again and again , we are not only hearing this from the bottom or middle ; we
“ Since COVID , there has been a clear trend that companies are accelerating their digital transformation ”
JAMES ( JIANJIE ) ZHANG VP MARKET DEVELOPMENT , PTC
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