Mary Steinebrunner , Managing Director USA , and Colin Clark , Director of Marketing at Dunlop Protective Footwear discuss the past , present and future of a company focused on digital transformation , industry-leading products and staying ahead of the curve

I t ’ s rare to find a manufacturing company born in the first half of the 20th century with the vibrant enthusiasm of a Silicon Valley startup hunting for its first investment . However , that insatiable desire to embrace the future , invest in people and product , and never stand still is alive and well at the heart of Dunlop Protective Footwear ’ s vision . “ We ’ re 80 years old and we ’ re just getting started ,” enthuses Colin Clark , Director of Marketing , USA , who joined the company in 2016 . Mary Steinebrunner , the company ’ s Managing Director USA , and a 20 year veteran of the protective footwear industry , agrees : “ The key is to evolve to where the market is going . Had we stayed still , we probably wouldn ’ t be here today , but our ability to be nimble and train our team members to be flexible with regard to the market and technology , and to build products the market desires , has allowed us to grow with the market .”