USA
The agriculture sector is a difficult one to be in , but Davis believes technology is key to realising the market ’ s financial potential . “ It ’ s paramount to have a good experience with the equipment , but it ’ s also important that customers realise the value and return on their equipment investment ,” he says . “ In today ’ s agricultural market , commodity prices are somewhat depressed . This is a worldwide situation , not just in North America , and so it ’ s very important for our customer to stay profitable . “ They want to invest in machinery that is going to improve their profitability and decrease their cost of investment , whether it be through time , fuel or labour .”
Whether it ’ s creating state-of-the-art equipment for livestock feeding and bedding , tillage , planting and seeding , crop protection and more , it seems innovation runs deep at Kuhn Group .
“ It ’ s all about the profitability , the time savings , the agronomic focus that we take in designing and building our machinery .”
— Curt Davis , Director of Marketing and Product Management
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