HENKEL
SUPPLY CHAIN competitive environment will continue . Size will become a critical success factor in the future . Consequently , we need to grow our businesses . We expect the shift of growth from mature to emerging markets to continue . As a result , we need to expand our already strong footprint in these markets over the coming years .
“ We anticipate highly dynamic market evolution , and faster decision-making by suppliers , customers and competitors . In addition , further digitalisation will lead to changes in our market environment . We therefore need to continue simplifying our processes and increasing our operational excellence ,” explained Seif .
Henkel has outlined three megatrends going forward
Supply chain management How does a company with such a broad clientele remain relevant and achieve ambitious business development aims ? “ In order to grow , we have to remain mobile as a business ,” said Seif . “ A huge part of our ongoing strategy is to analyse what to grow in terms of facilities and expertise , and a large part of our strategy in this area is focused on taking our services to the customer . This is a constant work in progress , but being agile in key to our success . We have a flexible network and despite our size we need to be mobile so we can react to industry changes . At the company we believe that country borders shouldn ’ t hold us back , and aim to deliver a relevant and consistent service to all our customers , no matter where they are located .”
Self believes in a borderless supply chain strategy
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