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When a consumer buys a new product they want it up and running as soon as possible , and while it may be easy to create something that technically works at proof of concept or lab stage , it can be painful for the user to set up and use in the real world if the right design steps aren ’ t taken . Make sure you do thorough trials of your product before launch and be open to the feedback you receive .

It is important that your connected products work as reliably as your unconnected products . This isn ’ t only about risk of reputational damage . Depending on what the connected product is , the consequences of poor reliability could be serious ( for example , a remotely controllable lock that you are unable to unlock ). Ensure you have a reliability feedback loop to confirm a product has acted upon a message when it has received it . Without this you have no way of knowing if your command ( unlock / lock etc .) has been received and acted upon . The technology in your product has to work every single time without exception .

26 A ugust 2015