Seismic ’ s approach to manufacturing success involves empowering GTM teams through change management and AI evolution . Luke Cottis tells us more
WRITTEN BY : HELEN ADAMS
Rapid changes are occurring across the manufacturing industry , meaning go-tomarket ( GTM ) teams need to be able to articulate the right message for their business , now more than ever . For businesses who are still experiencing fallout from COVID-19 , where demand for some products was inflated , stabilisation now needs to be controlled . In contrast , other companies need to maximise the impact in the market and control sales cycles more effectively . At Seismic , Luke Cottis gets to be at the forefront of these challenges , working with customers to navigate increased complexity and the changing landscape .
“ Seismic provides a holistic enablement platform that equips customer-facing organisations , including manufacturers , with the right skills , insights , tools and content to engage customers and ignite revenue growth ,” says Cottis . “ The Seismic platform helps manufacturers stand out from competitors . It enables employees to showcase their expertise through coaching and training , anticipate customers ’ changing needs through personalised content and effectively support all GTM processes across the buyer journey .”
As Senior Director of Global Sales , Manufacturing at Seismic , Cottis is responsible for helping sales and marketing teams at companies such as Maersk , GEFA Fabritz and Aerogen use technology to deliver on buyer expectations . Cottis ’ role ranges from improving the GTM process
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