BIG ASS FANS
“WHEN YOU TALK ABOUT EFFICIENCY GAINS , IT ’ S THOSE LITTLE INCREMENTAL EFFICIENCIES THAT ADD UP OVER TIME TO HUGE VALUE ”
KIMBERLY EUBANK CHIEF DIGITAL INFORMATION OFFICER , BIG ASS FANS
They ’ re sitting here , 10 years down the road , seeing people buying from their competitor suddenly and realising that their competitor is easier to do business with .
“ Ease of doing business has a monetary value to companies , because if you can buy the same relative product for a relative price from multiple sources , customers are going to take the easiest path ,” she says .
Eubank is clear that all companies have to keep up with the pace of technology and the evolving expectations of customers and employees .
“ If your employee experience is not good , your employees are going to leave you and go to somebody that not only treats their employees well , but also makes it easier to get their work done .”
Big Ass Fans is striving to improve both the customer and employee experiences through their digitisation efforts .
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