BIG ASS FANS
While Eubank feels a little déjà vu with AI , she acknowledges that it will progress , but it will happen at a different pace for different companies due to their varying situations .
As previously discussed , automation of both the product and internal operations has helped efficiency and cost savings for Big Ass Fans .
“ When you talk about efficiency gains , it ’ s those little incremental efficiencies that really add up over time ,” Eubank explains . “ We ’ re working on some enhancements for our customer service team right now where they are performing a series of manual steps that could be automated .
“ Every time they reach out to a customer , that ’ s a human being gathering all that data for the customer . Now , we ’ re working on having a system to compile information for them to provide to the customer , so that we can free up time to focus on more valueadded activities for our customers .”
Being able to fully automate such processes adds more value to work , while individually it doesn ’ t sound like much , the amalgamation of those improvements pays dividends to the business as a whole .
In Eubank ’ s approach to a culture shift and change management , she recognises that the hardest part is the culture . In any
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