SERVICEMAX
Kieran Notter , VP of Customer Transformation , describes how the company is helping customers adapt to change and guide service according to their assets
The beginnings of ServiceMax can be traced to Pleasanton , California , where co-founders Athani Krishnaprasad and Hari Subramanian started a software as a service ( SaaS ) company focused specifically on bringing modern tools to field service technicians , which was a gap in traditional customer relationship management ( CRM ) technology at the time . Originally called ‘ Maxplore Technologies ’, it was rebranded in 2009 to its current name , though its focus and dedication to improving field service management has remained the same . Offering customers an equipment-centric approach built on Salesforce cloud technology , ServiceMax can provide a complete view of assets to field service teams , providing technicians with the tools they need to ensure uptime on critical assets .
When Kieran Notter , VP of Customer Transform-ation , joined the company in 2016 , he relates that the business immediately set itself apart : “ I think it ’ s quite an interesting group for a software company , because I ’ m not a software person ; I come from a service background . ServiceMax is actually quite novel in that it wanted people from the service domain to help it create service products .” Although service is his current specialty , it was supply chain logistics to which Notter became accustomed to early in his career . It was attempting to reconcile these two sometimes mutually contradictory sectors , he
160 April 2021