RPG GROUP
SAMIP MUTHA ON PARTNERSHIPS ...
DID YOU KNOW ...
“ I want to work with partners who understand the significance of the journey and have the flexibility to deal with the diverse layers of complexity . I always tell my vendors that the project will go beyond scope , timeline , maybe even the budget . I don ’ t condone negotiations . In digital , hard negotiation will give you instant gratification , but in the longer scheme of things , it will take away the mental mobility vital to such a project . After six or seven years , I still refuse to write a specific contract for digital . It ’ s easy to draw up contractual obligations and just “ do my job ” in theory , but that doesn ’ t help my inner purpose . We still have those unseen possibilities , and I see them every day . To that end , a partner who has the commitment to pull you through and make a successful journey out of the ingredients is what we all need .
But the bigger transformation will be in the workforce . “ One thing I see is that the rise in humanity will be a basis for the kind of work that is being done . People will break free from doing jobs that are unsafe , mundane , predictable , or overtaxing . It ’ s going to encourage a safer and healthier way of life , which is a win for humanity at large , a role that Digital is going to play . A massive democratisation of talent is going to take over , changing businesses fundamentally , and it ’ s important to understand those underlying changes happening in every industry that you play in .
104 April 2021