RPG GROUP
“ DIGITAL PROJECTS ARE LIKE LEGO BLOCK ASSEMBLY , YOU NEED PEOPLE WHO CAN THINK OF EXPONENTIAL APPLICATION OF TECHNOLOGY TO BUSINESS ”
SAMIP MUTHA , VICE PRESIDENT - HEAD OF DIGITAL AND INNOVATION , RPG and the change Digital can bring to their function or areas .
Mr . Mutha built on the Digital Academy to identify the torch bearers who would expand the Digital agenda and work with early evangelists to identify new opportunities .“ There can not be better success for Digital Officers than other people talking about your project ,” he says proudly .
What is digital strategy ? One of the challenges Mr . Mutha faces with the diversity of RPG ’ s portfolio is that there are more than 6 companies , with revenues ranging from ₹ 400 crore to ₹ 12,000 crore + ($ 60m- $ 1.6bn ), holding different positions in the industry in which they play , with varying financial muscles and appetite .
“ I ’ m personally not a big fan of digital strategy ,” he explains . " I think businesses already spend a lot of time thinking about three-to-five-year strategies and plans . The digital – and everything else – exists because the business exists . So , we have a business strategy , and the digital needs to wrap itself around it to evangelise and transform the way business is done . ” In addition , Mr . Mutha believes the pursuit of success is a core driver to making digital change . “ If I take an analogy of , let ’ s say , the military , what motivates people is success . If you told people they were going to war to die , nobody would join . What motivates them are success stories . You need to celebrate success at every level . It creates a pull factor within the organisation and acts as a booster shot in the cultural change as required .”
Changing business is changing humanity It ’ s a lot of change , Mr . Mutha admits , not least the shift from capex to opex as products become more service orientated .
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