ASIA
“ We used to be in the trenches of the back office but now we ’ re more involved from the beginning of the opportunity in order to create the best possible customer experience ”
Johannes Giloth , Senior Vice President of Global Operations and Chief Procurement Officer at Nokia as a back-end function , but at Nokia , that notion is being flipped on its head . Giloth and Jensen believe that ‘ creating the technology to connect the world ’ is more than just a tagline that people associate with the telecoms company – it is a core value that should be interwoven through all aspects of Nokia , including its supply chain .
“ Our market is diversifying hugely ,” observes Jensen . “ We have new customers , new segments , and therefore it ’ s critical that we are more customer-specific and more consumer-driven . In all aspects , user experience is really influencing our behaviour .
“ Interestingly , we ’ re also seeing that by making our supply chain more customer-centric , we can grow our top line ,” he continues . “ We are having more strategic engagement with our customers and more what we call ‘ stickiness ’. This is significant because the more we are in , the more we can help them , and the more likely it is that we can build on this .
“ It ’ s also about building a company www . manufacturingglobal . com 91