LATIN AMERICA now represents an attractive market for companies from China , Italy , and the US , among others .
The fair was also the ideal backdrop for Nexans Colombia to launch new products , such as the Easyfil cable , designed to ease installation . Other highlights include products for solar energy , along with the company ’ s tech support .
“ The fair is a very positive experience to share with clients and suppliers . It ’ s also very interesting to witness first-hand what the competition is working on for their business development ,” Silva says .
Last year was not plain sailing for the economy in Colombia , after pace decreased in the construction and
oil and gas sectors . Nevertheless , Nexans Colombia has sustained its market share , which had already increased in previous years .
In 2018 the company is introducing a new strategy by consolidating its traditional markets , but also becoming more active in biddings for infrastructure projects and investing to increase production capacity , with aim to build a larger export operation . The LAN cable business ( which it markets in Colombia ) will also shift gears starting in 2018 , though growth is projected to be achieved in the long run . The digital transformation for Nexans Colombia keeps moving forward steadily both within the company and toward its clientele . www . manufacturuingglobal . com 123