ASIA
your ideas , where you can have private rooms and where you can also have protected information in there , in case of sensitive intellectual property rights ( IPR ) discussions , for example . In this way , you can just accelerate the way you are dealing with your suppliers and prepare for the future . In the creation environment , it ’ s all about speed .”
An outside-in approach This sense of open collaboration is largely a result of what Jensen describes as an “ outside-in ” approach . “ Getting that outside-in perspective was one of the key levers that helped us reach the next level rather than being satisfied with what we ’ ve always been doing ,” he says .
“ After a very long time of trying to optimise looking at ourselves , we managed to turn it around . We are working with a lot of exciting external companies in order to get a perspective on what others are doing .
“ Instead of just looking at ourselves and polishing the chrome it ’ s about really asking ‘ okay , what
www . manufacturingglobal . com 101