formulate targets . In all of this , they forget to start doing and focus on action .
This is what Bystronic overcame , with its proprietary ESG performance management system – something Michael believes all companies need .
“ We believe that you can make more progress by adopting an ESG performance management system , which helps you manage the nonfinancial side of the business like you manage your financial side ,” he says .
“ Whenever we talk about a problem for a business , I think it is actually an opportunity .
I believe that when you see sustainability as a business it presents a massive opportunity for growth as well .”
Turning theory into practice The first step can be the most difficult . Michael recommends that companies start by having a purpose project to define the company ’ s broader mission and shared purpose .
“ Many companies have roots and DNA in innovation ,” says Michael , “ so they can step back and start with a purpose project . They should talk to their clients , their suppliers and their employees and ask where they see the future . Digitalisation and sustainability will most likely pop up .” Thus , you elevate sustainability on the corporate agenda and into the Board room . This gets you the power and attention you need instead of hiring a person starting
manufacturingdigital . com 63